“You cannot depend on your eyes when your imagination is out of focus.”
The College Basketball Experience is an immersive and interactive museum that celebrates the history of men’s college basketball. Center Court is a full basketball court designed so visitors can practice skills, shoot baskets or participate in a pick-up game or clinic.
The expansive set of windows positioned along Center Court demanded impactful visuals that would match the vibrant College Basketball Experience’s décor. From a selection of more than 100 images, a handful were chosen to create a collage illustrating the intensity of competition and capturing the very essence of college basketball.
The Courtside Windows also act as a marketing tool to draw curious visitors into The College Basketball Experience. When the sun sets, this collage is illuminated by Center Court and becomes a striking and commanding image visible to those who pass by the building.
Adding window graphics not only filtered the bright light, it provided an opportunity to transform the space with a vibrant and energetic visual.