Builders, designers, and homeowners count on Kansas City Building Supply (now known as Builders First Source) as their trusted, comprehensive resource for new construction, renovations, and repairs. They provide an extensive range of materials, from standard builder-grade options to the most top-tier, high-end products available in the market.

The focus of this ad campaign was to communicate the quality and excellence of the experience they would have with Kansas City Building Supply. Using quotes that exude confidence and success paired with photos of high-end construction projects, the campaign reinforced the expectation that a customer should expect a good experience when purchasing supplies through them.